Kindess: Random acts of it

44 weeks ago, (thank you Instagram for providing that timeline), we were inspired by the #RAOK or Random Acts of Kindness Movement. It was Shelby of @s_isforsnailmail that first introduced us to this wonderful concept. She sent each of us a postcard (we did not yet know her) as two of her many random acts of kindness. The gesture was heartfelt and an incredibly welcome surprise. We wanted to reciprocate the feeling so we embarked on a week long Instagram campaign of thanking strangers, friends, and fellow makers for their kindness. 

We announced our campaign with the definition of Kindness laid out in the style of our only definition card at that time, magnificent. We thanked the Postman, three friends, two fellow makers, and ended with a smile giveaway in a park nearby Isabel’s house. 

We’ve shared each of our Instagram posts below.

Here at Of Note we will be taking this week to recognize those who have been kind to us along the way.

Dear Mail Carrier,

Thank you for the daily delivery of our mail. We are grateful for all that you do to connect us to other people. Have a wonderful afternoon!

To our good friend Mariel, you offered to review our very first graphic design project and took the time to teach us some typography terms like leading and kerning! It is a kindness we won't forget!

We wouldn't be where we are today if it weren't for our friends and #smailbusiness #entrepreneurs @shanmanclayco and @dmbarilaro. Thank you for inspiring us!

Dearest Taylor,

We can't thank you enough for your kindness in giving up your whole weekend to help us at the #renegadecraftfair. We couldn't have done it without you!

To Bessie, the girl behind @b_impressed, you shared your extensive knowledge about the industry and taught our first letterpress workshop. Thank you for such kindness. You continue to inspire us!

Tucked amongst these kind words of #inspiration is the #handwritten goodness of our friend and writing guru, Liz. We could still be drafting our website copy if it weren't for her phenomenal warmhearted guidance. Thank you kindly Liz.

Thanks for following along during our week of recognizing those who have been kind to us. Feel free to keep the #kindness going and share with a friend who may need a smile today!

We were so pleased to see how many smiles were passed on, just on just a few days later!

The campaign was so well received by our community that we were encouraged to make the kindness design into a card. We are grateful and proud to say this is now one of our best sellers! 

Each and every one of you who buys this card and sends it out into the world continues to inspire us. The recipients are very lucky to have you in their lives. 

This brings us to one customer who is in the process of using this card to send out 100 gratitudes. That’s right, she is reaching out to 100 people and thanking each one of them. We will share an interview with this inspiring customer in our next post!